City Alley

Challenge

We were approached by our client in the infancy of their band.  So much so, the band hadn't squared down their name yet!

We were tasked with creating the branding, marketing, and outreach from the band since before its inception.

Solution

Our approach for this project was very unique.  We had essentially full creative control as to where the branding, and marketing should be.  This is what we created.

Logo Design

When it came to the logo, our client was pretty open about the concept.  We were instructed to come up with a design that really lent itself well to the band name, "City Alley".  It had to be modern, edgy, and gritty.  We then proceeded to create the logo below.

CityAlley-Logo

Website Design

In terms of the website, we wanted to take an approach that was unlike most band websites.  We wanted to really showcase City Alley in a new and inspiring way.  We proceeded to design the website below with great features such as a music player to play their latest single, and upcoming shows area, and a modern photo gallery.

Social Media Marketing

Promoting the band through social media was one of the major components of our project with City Alley.  We utilized a number of ads, campaigns, and marketing concepts to grow the band from 0 followers.

YouTube Video Campaign

  • 115,000+ Views to date
  • 40,000+ Views in less than 2 weeks
  • Promoted on the bands channel with no previous history

City Alley had provided us with a music video that they had created.  We then used this video as one of the initial marketing campaigns to grow the band's audience, obtain more views, and spread awareness for their single, "Reflections".

Instagram Campaign

  • 33,000+ organic Instagram followers to date
  • 5,000+ followers during first month with minimal content
  • Organic reach was initially targeted to the NYC tristate area

To grow the band on Instagram, we had run a number of campaigns promoting their music video, upcoming shows, new singles, and eventual EP release.

Facebook Campaign

  • 9000+ page likes to date
  • 750+ page likes in 30 days
  • Fanbase was internationally grown

Twitter Campaign

  • 7,000+ followers to date
  • 400+ followers in 30 days
  • Fanbase was internationally grown
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RESULTS

After the launch of City Alley website, our client was met with phenomenal results!

 

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500%

Increase in the band's social activity after the launch of the first single with our marketing campaign for it.

115,000+ Video Views

To date for their music video "Reflections" to date, most of which was amassed in 90 days.

33,000+ Instagram Followers

To date, with an average of 300+ likes per post during the height of our campaigns.