Challenge
For the prostatecancer911.com project, we were tasked with modernizing and redesigning the website and branding to reflect the new direction of the brand.
Solution
We proceeded to design the website and logo to reflect hope, positivity, and phenomenal medical outcomes.
Logo Design
For the logo, we decided to focus on making a symbol that was recognizable but with colors that instill hope. This combination of colors and fonts had to invoke safety, and resilience for the men who will and have survived this disease.
Website Design
In terms of the website, other than completely redesigning it, our client wanted to make it a hub for men to find relevant information on prostate cancer, other prostate conditions, and men's health issues in general. It's purpose was to be a resource for men to find the help and information they needed, at any time.
Lead Generation Campaigns
Throughout this project, we created a number of lead generation campaigns to generate more potential leads for our client. Here are a few below:
Monthly Lead Generation Campaigns
- 500+ Medical Blog Posts & Informational Articles Created
- 30+ Monthly Campaigns Created
- Topics Focused On Men's Health Issues
- Used To Drive New Patient Consultations
During our project, we designed a number of monthly lead generation campaigns for outreach and attracting new potential clients. Each month, we focused on a specific topic, and each lead generation page had a number of CTA (call to action) points to enable the visitor to schedule a consultation with our client.
Email Marketing Campaigns
- 300+ Newsletters Sent
- Used To Inform Subscribers Of New Posts & Videos
- Used To Spread Awareness About Events
To drive new clients, existing members, and anyone else who was apart of our client's newsletter to new content, events, and videos, we created, and managed a newsletter that was sent out 3 times per week!
RESULTS
After the launch of the new Prostate Cancer 911 website and marketing campaigns, here were some of the notable successes!
Massive Client Interest
Within 30 days of launch, our client went from a handful of inquiries to 100's per week, with steady month over month growth.
Consistent Conversions
Due to our campaigns, client conversions were at an all-time high, with the greatest monthly conversions being 65% of clients interested, converted to patients.
Increase In Awareness
Due to our marketing efforts, and the website itself, it was reported that incoming clients and even followers on social media had a better understanding of prostate cancer.
