Prostate Cancer 911

Challenge

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For the prostatecancer911.com project, we were tasked with modernizing and redesigning the website and branding to reflect the new direction of the brand.

Solution

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We proceeded to design the website and logo to reflect hope, positivity, and phenomenal medical outcomes.

Logo Design

For the logo, we decided to focus on making a symbol that was recognizable but with colors that instill hope.  This combination of colors and fonts had to invoke safety, and resilience for the men who will and have survived this disease.

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Website Design

In terms of the website, other than completely redesigning it, our client wanted to make it a hub for men to find relevant information on prostate cancer, other prostate conditions, and men's health issues in general.  It's purpose was to be a resource for men to find the help and information they needed, at any time.

Video Marketing Campaigns

For this project, we had created a number of video marketing campaigns for marketing our client and his practice.  Here are a few highlights.

Medical Practice Overview Campaign

  • 42,000+ views to date
  • Used front and center on the website
  • Used as an information source for his clients

One of the first video campaigns we created was to showcase our client and his practice front and center.  We wanted to emphasize his extensive experience, awards, recognition, patented technique, and his amazing custom medical floor specifically tailored to care for his patients.

Cancer Survivors Campaign

  • 3 Part Prostate Cancer Survivor Series
  • Created To Showcase The Survivors In Their Own Words
  • Used To Educate Newly Diagnosed Patients

Another campaign we created was one that focused squarely on a few prostate cancer survivors.  In their own words, these survivors detailed their initial reaction to their diagnosis, how their loved ones reacted, what procedure they used to remove the cancer, and how life is for them after their procedures.

Its purpose was to educate newly diagnosed patients with facts from fellow cancer survivors, and to encourage them to not be afraid of their diagnosis.

Men's Health Series Campaign

  • Men's Health Voiced Over Video Series (30+ Episodes Produced) 
  • Designed To Educate Men On Various Men's Health Issues & Topics
  • Distributed Weekly Via Email Newsletter & Social Media

Another series we created for our clients was a men's health series which had over 30 episodes.  In each episode, we discussed a relevant men's health topic in a short format (usually under 3 minutes) to quickly educate the viewer on the topic at hand.  We used a combination of footage, photos, and voice over to depict the topic of each episode.  These videos were shared weekly via an email newsletter and social media.

Social Media Shorts Campaign

  • Short Men's Health Text-Based Video Series (55+ Episodes Produced)
  • Designed To Educate Men On Various Men's Health Issues & Topics Quickly
  • Distributed Weekly Via Email Newsletter & Social Media

We also created 55+ episode series of 1 minute short videos depicting prostate cancer and various men's health issues.  In each episode, we discussed the topic in a short format to quickly educate the viewer on the topic at hand.  We used a combination of footage, photos, and text to depict the topic of each episode.  These videos were shared weekly via an email newsletter and social media.

Lead Generation Campaigns

Throughout this project, we created a number of lead generation campaigns to generate more potential leads for our client.  Here are a few below:

Monthly Lead Generation Campaigns

  • 30+ Monthly Campaigns Created
  • Topics Focused On Men's Health Issues
  • Used To Drive New Patient Consultations

During our project, we designed a number of monthly lead generation campaigns for outreach and attracting new potential clients.  Each month, we focused on a specific topic, and each lead generation page had a number of CTA (call to action) points to enable the visitor to schedule a consultation with our client.

Email Marketing Campaigns

  • 300+ Newsletters Sent
  • Used To Inform Subscribers Of New Posts & Videos
  • Used To Spread Awareness About Events

To drive new clients, existing members, and anyone else who was apart of our client's newsletter to new content, events, and videos, we created, and managed a newsletter that was sent out 3 times per week!

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RESULTS

After the launch of the new Prostate Cancer 911 website and marketing campaigns, here were some of the notable successes!

 

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Massive Client Interest

Within 30 days of launch, our client went from a handful of inquiries to 100's per week, with steady month over month growth.

Consistent Conversions

Due to our campaigns, client conversions were at an all-time high, with the greatest monthly conversions being 65% of clients interested, converted to patients.

Increase In Awareness

Due to our marketing efforts, and the website itself, it was reported that incoming clients and even followers on social media had a better understanding of prostate cancer.