Using video as part of your sales funnel is one of the most effective ways to attract new customers, maintain interest in your brand, and create loyalty. But even if you acknowledge the importance of using a sales funnel to drive sales, you may be uncertain about the specific benefits your business stands to gain.
Community Comes First
With a proper sales funnel, establishing a strong, authentic community is crucial. Because this is the top of your sales funnel, it serves a necessary role. Video is an intimate way to connect to people. A strong video adds human touch and engagement. With the right community in place, customers through your funnel in a natural flow.
When people feel connected, they are more likely to become customers. This benefits your business in a few ways. First, in the short term, you have new customers. But zooming out and looking at longevity, strong communities build the type of customers who will stick with you and spread the word.
Conversions via Sales Funnel
Once you’ve built a community and created some trust in your brand or product, you can focus on sales conversions. When your funnel is working properly, conversion is the next natural step. All too often, businesses are pushy, going for the sale without first creating value for potential customers. Video is one way you can do this.
You will find that sales come much easier when you take a comprehensive approach. Rather than shooting for quick conversions, a sales funnel creates a dependable system that positions you for continued success. As an example, it is a good idea to create a brief video explaining a task. Customers prefer this to an instant call-to-action.
Re-engaging Past Customers
Finally, using video in a sales funnel gives you the benefit of easy access to inactive customers. When you have taken the steps to capture a customer’s interest, you also have the ability to stay in touch. A strong social media presence and regular newsletters use your funnel to remind previous customers of the value your business brings to their life.
Using video in your sales funnel is a great way to build a customer base and drive sales. With demonstrated experience and specialized knowledge, our team is here to help with all your video needs. Get in touch with us today.