The Benefits of Video in Real Estate Sales

Working as a real estate agent can be incredibly rewarding. It can also be frustrating, especially for those of you who are just starting out and haven’t yet developed solid strategies for showing off clients’ properties and engaging potential buyers. More experienced agents already know that video is one of the most effective tools for generating leads and increasing sales.

Offer More Information

A brief description of your client’s property and a few pictures will only be able to convey so much information and modern buyers want to know exactly what they’re getting into before they schedule a showing. A well-constructed video will let them take a look at the house’s room size, floor plan, and other features that are harder to evaluate through pictures and text alone.

No buyer is going to purchase a new house sight unseen. The point of the video isn’t to replace a tour of the property. It’s to offer enough information to generate interest and make it seem worth their time.

Reach Larger Audiences

Did you know that YouTube is the second largest search engine in the world? There’s a reason for that. Today’s browsers are sick of print-only pages. They’re much more likely to respond positively to video content. And what’s more, they’re also more likely to find that content, to begin with since including videos can increase your page’s chances of showing up on Google’s first page of search results by up to 57%.

Meet Buyers’ Expectations

Whether you like video marketing or not, the reality is that most of today’s buyers expect to be able to take a virtual tour of a property prior to scheduling time out of their busy lives to see it in person. Failing to meet that expectation will only lose you their business.

The Bottom Line

If you’re feeling intimidated by the idea of adding videos to your property descriptions, don’t be alarmed. We can help you create effective videos that will perfectly showcase your clients’ properties. Contact us today to find out how.